Twitter’s interest in paid features, including subscriptions, were already public knowledge.
The company last summer ran a survey which asked users which options they were willing to pay for — including things like custom colors, the ability to publish longer and more high-def videos, profile badges, auto responses, an “undo send” (an alternative to the “edit” button users actually want), and, for brands, things like the ability to run brand surveys and added “social listening” analytics.
Then, during its Q2 2020 earnings, Twitter CEO Jack Dorsey told investors it’ll likely run subscription tests.
Twitter is continuing to explore the addition of subscription services and other paid features to supplement its advertising revenues, according to a report from Bloomberg this morning. The company is considering a range of ideas, the report said, including tipping, paid consumer-facing features like profile customizations or an “undo send” option, or subscription-based access to Twitter’s Tweetdeck app. Twitter confirmed the company is researching and experimenting with new models, but declined to provide details.
Twitter’s interest in paid features, including subscriptions, were already public knowledge.
The company last summer ran a survey which asked users which options they were willing to pay for — including things like custom colors, the ability to publish longer and more high-def videos, profile badges, auto responses, an “undo send” (an alternative to the “edit” button users actually want), and, for brands, things like the ability to run brand surveys and added “social listening” analytics.
Then, during its Q2 2020 earnings, Twitter CEO Jack Dorsey told investors it’ll likely run subscription tests.